Saturday, 23 February 2013

UK Launch Rachel K Cosmetics

Rachel K Cosmetics CC Cream launches in the UK at Beauty Chamber


What is a CC Cream?

CC stands for Colour Correcting. Rachel K CC Cream is essentially a much improved and refined BB (Beauty Balm or Blemish Balm) cream that will do everything that is expected of a BB cream and the most important and intriguing difference in a CC cream is the delivery of the cosmetic properties. While BB cream is toted primarily as a golden product of the skincare industry in Asia, CC cream has been developed to retain all the skincare benefits of a BB cream as well as more effective ingredients and skin coverage. Unlike BB cream, CC cream provides a more cosmetic like coverage that actually has a lighter texture. This results in a formula which is extremely easy to blend, yet offers a smooth and even toned base that looks like a second (flawless) skin. When compared to BB cream, Rachel K’s CC cream has a less oily texture, a better whitening/brightening effect, better coverage, absolutely no breakouts, longer lasting moisture and hold, and 5 times better stability.

The Original CC Cream, black tube, is suitable for skin with cool pink undertones, the Neutral CC Cream is a warmer shade suitable for skin with warm undertones, yellowness and redness.  The Rachel K Pressed Mineral Foundation is available in Fair, Medium & Deep

Original CC Cream   

Neutral CC Cream

Pressed Colour Correcting Mineral Foundation

Rachel Kum's passion for all things creative and natural has been a lifelong commitment. From an early age, she was entranced by makeup for simply being fun in its ability to change the face with colour. Growing up, her love of nature, beauty and especially cosmetics made this a focus of her personal expression. Before winning the Miss Singapore Universe title in 2009, Rachel's road to her good skin and makeup did not come easy. Her own experience with skin and makeup and working with women whose careers depended on a good complexion has allowed her to see how skin image not only threatens careers but can also destroy self confidence.

This has led her to devote two years to researching, testing and refining mineral makeup. As every woman knows good texture, even coverage and comfortable skin interaction are the chief ingredients in identifying a good brand of makeup, Rachel believes she has found the optimal product in her Rachel K cosmetics range.

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